The vision of the “One Yangtze River With Thousands of Cranes” program, representing the five crane species – Hooded, Red-crowned, Black-necked, Eurasian and Siberian – found in the Yangtze River basin in eastern China.
As important symbols of longevity, happiness and nobility, Cranes present a beautiful image in Chinese culture and are often associated with blessings and good wishes. Therefore, the International Crane Foundation’s China Program initiated an online campaign during the 2021 Spring Festival under the program “One Yangtze River With Thousands of Cranes,” supported by Huatai Securities. The Yangtze River basin supports several species of wintering cranes, including nearly the entire population of the critically endangered Siberian Crane.
Each New Year card includes one of five crane species: the Siberian Crane representing study, the Hooded Crane representing love, the Red-Crowned Crane representing career, the Black-necked Crane representing health and the Eurasian Crane representing wealth. The back of each card reads “Happy Chinese New Year” (upper left).
We designed five digital New Year cards with five species of cranes corresponding to five kinds of beautiful visions. Well-wishers were encouraged to send the cards to their friends and families for the New Year. A QR code is included on the cards, which can be scanned to watch videos about each species. Click here to watch the five videos (in Chinese).
A Tibetan internet celebrity named Ding Zhen was invited to be the spokesperson for the campaign. Ding Zhen became famous in November 2020 through a series of photos showing his charming and simple smile and is now working for the tourist publicity of his hometown, Litang in Sichuan province, where Black-necked Cranes summer. Ding Zhen introduced the meaningful wishes with the five cranes in a short video and invited everyone to send wishes with the cards and protect and care for these elegant cranes.
The five crane videos and cards were viewed more than 400,000 times on all our Chinese social media platforms. Comments were positive and encouraging. We aim to break the barrier between the public and animal protection, so that general audiences learn more about crane conservation through our work.
About One Yangtze River With Thousands of Cranes:
In Chinese traditional culture, cranes are deeply loved by the public as symbols of longevity, happiness and nobility. Cranes are also key flagship species, emblematic of wild places and beautiful nature. Eight of the 15 species of cranes in the world are found in China, and five are endangered. To communicate the charm of cranes, the “One Yangtze River With Thousands of Cranes” project will build bridges between the public and ecological protection efforts through various online and offline activities and the latest progress and sharing interesting stories.
About Yixin Huatai:
Sustainable development is the common theme of human society facing the future. Huatai Securities adheres to a high sense of social responsibility and established the “Yixin Huatai – One Yangtze” ecological protection program, which aims to assist the Yangtze River protection. Through cooperation with environmental NGOs, the Citizen Scientists Initiative was launched to protect the biodiversity of the Yangtze River Basin, promote biodiversity conservation and guide citizens in exploring the beauty of nature by collecting basic data for species monitoring and research.
Story submitted by China Program Coordinator Hou Bo. Click here to learn more about our East Asia Programs.